Contextual Marketing is the next evolution of “personalised” marketing. It blends together three types of customer information: Past interactions, Anticipated behaviours, Present Motivations and Intent.
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CONTEXTUAL: As consumers, we all have experienced personalised marketing attempts that have fallen short of delivering true personalisation. Need an example? Just check your email inbox or watch your next online interaction with a brand. Most attempts at personalised marketing lack insights into the context of each individual customer’s latest engagements.
CONVERT: Leverage online browsing behaviors and purchase intent to retarget your customers and make it easy for them to convert. Deliver targeted display ads based on recently viewed content, or send an email reminder to a customer who has abandoned their shopping cart, prompting them to return and complete the purchase with one click.
PLANNING: Align your marketing teams with transparent marketing plans. Manage the complete budgeting process; gain insights into real-time budgets and expenses. Manage campaigns from a single calendar view of all relevant marketing activities. Keep track of key marketing performance metrics.
GAIN REAL-TIME UNDERSTANDING INTO YOUR MARKETING PERFORMANCES
With a management dashboard that shows relevant marketing KPIs across your organisation. Quickly identify opportunities and drill down to discover key insights on segments, products, channels, budgets, campaigns and assets.