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SAP Hybris Marketing

DELIVER CONTEXTUAL MARKETING THAT’S TRULY REAL TIME ONE-TO-ONE.
Align your marketing organisation, optimise your resources, and react quickly to market opportunities.

DATA MANAGEMENT 

Capitalise on enriched customer information from various interactions and sources to track context, interests and predictions for a real-time 360-degree customer view. Leverage powerful analytics and discovery tools to analyse hidden customer behaviour patterns, and visually see and gain insights into all relevant customer journeys.

    SEGMENTATION

    Accurately build target groups and segments. Leverage visualisation tools to easily discover hidden trends and identify micro-segments. Use the waterfall user interface with a rich set of targeting operations to build complex segmentation trees at high speeds.

      RECOMMENDATION

      Deliver intelligent product and offer recommendations in real-time. Leverage predictive algorithms to develop context-relevant, personalised recommendations based on each customer’s previous purchasing behaviour. Benefit from self-learning models that optimise recommendations for the best offers. Increase conversion of cross-sell and up-sell offers and increase the average order size.

        ACQUISITION

        Plan and execute personalised and targeted multi-touch campaigns through email, SMS/text, direct mail, and other channels. Execute targeted social media campaigns through Facebook and other social channels, and receive aggregated campaign performance information as well as detailed analytics at individual engagement levels.

          Contextual Marketing is the next evolution of “personalised” marketing. It blends together three types of customer information: Past interactions, Anticipated behaviours, Present Motivations and Intent.

          DOWNLOAD THE EOH CEC MARKETING BROCHURE

          CONTEXTUAL: As consumers, we all have experienced personalised marketing attempts that have fallen short of delivering true personalisation. Need an example? Just check your email inbox or watch your next online interaction with a brand. Most attempts at personalised marketing lack insights into the context of each individual customer’s latest engagements.

          CONVERT: Leverage online browsing behaviors and purchase intent to retarget your customers and make it easy for them to convert. Deliver targeted display ads based on recently viewed content, or send an email reminder to a customer who has abandoned their shopping cart, prompting them to return and complete the purchase with one click.

          PLANNING: Align your marketing teams with transparent marketing plans. Manage the complete budgeting process; gain insights into real-time budgets and expenses. Manage campaigns from a single calendar view of all relevant marketing activities. Keep track of key marketing performance metrics.

          GAIN REAL-TIME UNDERSTANDING INTO YOUR MARKETING PERFORMANCES 

          With a management dashboard that shows relevant marketing KPIs across your organisation. Quickly identify opportunities and drill down to discover key insights on segments, products, channels, budgets, campaigns and assets.